Reasons Why

I can’t tell you how important it is to have a reason why. A reason for taking your dog on a walk. A reason for quitting tobacco. A reason for building a website. ‘Why’ is a powerful term. My experience in sales has taught me that you can rattle off perks and benefits all day long, but unless you figure out the client/buyer’s why you will never ‘sell’ them. In fact they might just buy from you out of pity or to get you to shut-up. If you figure out the ‘why’ first it will make selling a $2000 vacuum a lot easier. Trust me, I have first-hand experience. Yes, I used to sell vacuums. I wasn’t as courageous as those who sell door-to-door, no, I had it easy sitting in an air-conditioned showroom while customers came to see and test our product. Thank you Oreck Corporation for my first sales experience. In sales, figuring out the ‘why’ helps identify what is important to the other party. You should always focus on “what is important to the customer” and “what is important next”. When you do this, you subconsciously put the other person first. The ‘I am second’ mentality (not in reference to the Christian Organization, though I do enjoy their mission).The reason for the website is to study the idea of ‘personal brands’.

And as always, thank you for reading.

7 thoughts on “Reasons Why

  1. Shaka, I wish you the best of luck. This will be a blog I will read..:) I look forward to your sense of humor and insite. What you said about “why” to me is also one secret to a long loving relationship..

    Liked by 1 person

    1. The ‘I am second’ mentality. I definitely agree with you. Thank you for taking your time to read, and I appreciate your feedback.


  2. I think you’re on to something, bro. As someone who has a very clear cut “why,” i couldn’t agree more with you. I wish you the best of luck, my man. Never forget your reason why.

    Liked by 1 person

    1. This all started with an idea I had this morning, and I decided to see it through. Although it is still in its infant stage, I’m pretty excited about what it could mature into. Thank you for your time & thoughts.


    1. Thank you! My hopes are that another person will be the featured writer other than me on the next blog. I do appreciate your time!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s