I can’t tell you how important it is to have a reason why. A reason for taking your dog on a walk. A reason for quitting tobacco. A reason for building a website. ‘Why’ is a powerful term. My experience in sales has taught me that you can rattle off perks and benefits all day long, but unless you figure out the client/buyer’s why you will never ‘sell’ them. In fact they might just buy from you out of pity or to get you to shut-up. If you figure out the ‘why’ first it will make selling a $2000 vacuum a lot easier. Trust me, I have first-hand experience. Yes, I used to sell vacuums. I wasn’t as courageous as those who sell door-to-door, no, I had it easy sitting in an air-conditioned showroom while customers came to see and test our product. Thank you Oreck Corporation for my first sales experience. In sales, figuring out the ‘why’ helps identify what is important to the other party. You should always focus on “what is important to the customer” and “what is important next”. When you do this, you subconsciously put the other person first. The ‘I am second’ mentality (not in reference to the Christian Organization, though I do enjoy their mission).The reason for the website is to study the idea of ‘personal brands’.
And as always, thank you for reading.